Last Updated September 21, 2022
Introduction
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from ericliddick.com, his sub-domains, affiliated sites and accounts on Facebook®, Instagram®, Twitter®, Facebook®, and YouTube® (the “Site”). By using this Site, you are agreeing to this Privacy Policy.
Information I Collect
You may provide the following information directly to me or service providers acting on my behalf:
- Email address information when subscribing to our email newsletters.
- If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service. This information may include your: billing and shipping address(es), details about your orders, email address, name, phone number, payment information, and your interest in specific types of products or services. We share this information with Bluehost, our website hosting provider, so they can provide website services to us. As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.
- Information you make available to me via a social media platform.
- Records of items purchased from me.
- If you contact me, I may keep a record of that correspondence and any contact information provided.
- Any other information you submit to me.
Additionally, by using this Site, you may provide certain information automatically. I and partners working on my behalf may use log files, cookies, or other digital tracking technologies to collect the following information from the device you use to interact with the Site. I and service providers working on my behalf also create records when you make purchases.
- Device information, including IP address, device identifiers, and details about your web browser.
- Analytical information, including details about your interaction with my Site and email newsletters.
- Diagnostic information, including web traffic logs.
- Advertising information, including special advertising and other unique identifiers that enable me or third parties working on my behalf to target advertisements to you. Please be aware that my advertising partners may collect information about you when you visit third-party websites or use third-party apps. They may use that information to better target advertisements to you on my behalf.
- Business record information, including records of your purchases of products and services.
Much of this information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device. I rely on partners to provide many features of the Site using data about your use of this and other sites.
Below is a list of these providers with links to more information about their use of your data and how to exercise your options regarding tracking. Please note that this list may not be comprehensive and will be updated from time to time.
| Category | Partner | Further Information |
| Analytics | How Google uses information from sites or apps that use my Site | |
| Analytics | Data Policy | |
| Analytics | Substack | Substack Privacy Policy |
| Analytics | Bluehost | Bluehost Privacy Policy |
| Advertising analytics and targeting | Data Policy | |
| Advertising analytics and targeting | Amazon | Amazon Privacy Notice |
| Advertising analytics and targeting | Barnes & Noble | Barnes & Noble Privacy Policy |
| Advertising analytics and targeting | Instagram Privacy Policy | |
| Advertising analytics and targeting | Twitter Privacy Policy | |
| Advertising analytics and targeting | TikTok | TikTok Privacy Policy |
| Storefront and analytics | Shopify | Shopify Privacy Policy |
I may also collect certain non-personal information including the type of browser you are using (e.g., Google Chrome, Internet Explorer), the type of operating system you are using (e.g., Windows 7, Mac OSX), and the domain name of your internet service provider (e.g., Time Warner Cable, Earthlink). I share this information with WordPress and Google, my Site analytics providers, to learn about Site traffic and activity. Information collected by WordPress is governed by their Privacy Policy.
This Site uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers, where the font files are stored, may receive personal information about you, including information about your browser, network, or device; and your IP address.
This Site is hosted by Bluehost. Bluehost collects personal data when you visit this website, including information about your browser, network and device; web pages you visited prior to coming to this website; your IP address. Bluehost needs the data to run this website, and to protect and improve its platform and services. Bluehost analyzes the data in a de-personalized form. Information collected by Bluehost is governed by their Privacy Policy.
Please keep in mind that whenever you voluntarily make your personal information available for viewing online (e.g., comments on essays) that information can be seen, collected, and used by others besides us. I cannot monitor all information disclosed on the Site and cannot be held responsible for any unauthorized third-party use of such information.
How I Use Your Information
I may use the information you provide about yourself to fulfill your order for our goods and/or services, to respond to your inquiries about your order, and to notify you about the status of your order. The non-personal information gathered may be used to improve the design and content of the Site, in the aggregate to analyze Site usage, and to assess the success of my marketing and advertising campaigns. I also may use the information that I collect to help screen for potential risk and fraud (in particular, your IP address).
I may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or another lawful request for information I receive, or to otherwise protect my rights.
Finally, I may disclose personal information in response to a charge-back inquiry from my merchant bank about your payment for goods and/or services.
I will not sell or transfer personally identifiable information provided to me to parties outside of this company except as described above.
Cookies
This Site uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. Functional and required cookies are always used, which allow Bluehost, my hosting platform, to securely serve this Site to you. Analytics and performance cookies are used on this Site, as described below, only when you acknowledge the cookie banner. I use analytics cookies to view site traffic, activity, and other data. By showing how and when visitors use the Site, cookies help me deliver advertisements, identify how many unique users visit the Site, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before.
Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Site may not be available, work, or work as designed. You may also be able to opt out of or block tracking by interacting directly with the other companies who conduct tracking through the Site.
Marketing
I may send you emails, which you can unsubscribe from by clicking the link at the bottom of the email.
I may email you with messages about your order or account activity. For example, I may email you to tell you that you’ve created a customer account; your customer account password has been reset or updated; you’ve made a purchase; and your order has shipped. It’s not possible to unsubscribe from these messages.
I share your contact information with Bluehost, my site hosting provider, and Substack, my newsletter provider, so they can send these emails to you on my behalf.
I may use your personal information to provide you with targeted advertisements or marketing communications I believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.
You can also opt-out of targeted advertising through these common providers:
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.
Please note that opting out of advertising networks services does not mean that you will not receive advertising while using my Site or on other websites, nor will it prevent the receipt of interest-based advertising from other companies that do not participate in these programs. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms. If you delete your cookies, you may also delete your opt-out preferences.
Embedded content from other websites
Articles on this Site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may have information practices different than mine. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. Visitors should consult the other sites’ privacy notices as I have no control over information that is submitted to, or collected by, these third parties.
How long I retain your data
When you place an order through the Site, I will maintain your order information for my records unless and until you ask me to delete this information. I will only retain your personal data for as long as necessary to fulfill the purposes I have collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Where I send your data
Visitor comments may be checked through an automated spam detection service.
Cross-border Transfer of Data
If you use or purchase from my Site outside of the United States, you understand that I may collect, process, and store your information in the United States and other countries. The laws in the U.S. regarding information may be different from the laws of your state or country. Any such transfers will comply with safeguards as required by relevant law. By using the Services, you consent to the collection, international transfer, storage, and processing of your data.
General Data Privacy Regulation (GDPR)
If you are a European resident, you have the right to access personal information I hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact me using the Contact page. Additionally, if you are a European resident, you should note that I am processing your information in order to fulfill contracts I might have with you (for example if you make an order through the Site) or otherwise to pursue my legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
California Consumer Privacy Act (CCPA)
The CCPA took effect on January 1, 2020, and is intended to protect the personal information of California residents. The CCPA has certain threshold requirements which a company must meet in order to be required to comply with its provisions. My company does not meet those thresholds.
Children’s Privacy Statement
This Site is not directed to children under the age of thirteen and I do NOT knowingly collect personally identifiable information from children under the age of thirteen as part of the Site. If you are under 13, you may only use the Site under the supervision of a parent or guardian. If I become aware that I have inadvertently received personally identifiable information from a user under the age of 13 as part of the Site, I will delete such information from our records.
Additional Information
Policy Changes
I may modify this privacy policy at any time to reflect, for example, changes to my practices or for other operational, legal, or regulatory reasons. Any modifications will be effective when I post them. When I update the policy, I will note the date of the revisions at the top of the Policy. Your continued use of the Site following any changes means you accept and agree to those changes.
Contact Information
Ericliddick.com and emliddick.com are owned and operated by E.M. Liddick, LLC. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact me by e-mail using the Contact page of this Site. Please use “Privacy Policy Complaint/Concern” as the subject of any message.